Creative, User Experience (UX), & Accessibility Practice

Web & Mobile App Development

Who are we?

The Creative, User Experience, and Accessibility Practice (CrUX) team is a user-centered design & accessibility practice. We collaborate with teams and developers across Duke to design usable and accessible digital products. Our expertise lies in researching and planning applications, websites, and products to deliver a good end-user experience while meeting business needs. 


The Web Accessibility office provides ongoing training and free accessibility assessments to ensure the design, content, and development of Duke's digital products are available to people with a wide range of abilities.

Why is User Experience (UX) important?

User satisfaction is the core of UX strategy and is crucial for any successful organization.

Our process focuses on user research to gain data-based insights on user and development needs beyond assumptions and preferences. The data gathered leads to evidence-based functional and design decisions, ensuring a product will meet the true needs of end users, admins, and stakeholders. Using UX research strategy at the start of a project can ensure product adoption, and help prevent costly re-development work in the long term.

How do we help you?

An example of methods (and the goal of each) we may use for your project. Each plays a role in providing a roadmap for easy-to-use digital products.

  • UX Research: 
    • Understanding your stakeholders' and users' needs using best practices in qualitative research methods
  • Usability Testing: 
    • Evaluating the ease of specific tasks to determine how simple a product is to use  
  • Information Architecture: 
    • Presentation of information and content to make it more findable and understandable
  • User Flows: 
    • Diagramming the path a user or admin takes when using your product from the start point to the final interaction
  • Visual and User Interface Design:  
    • Designing structural components, visual hierarchy, carefully considered interactions, and an aesthetic to determine how the site looks
  • Workshops: 
    • Collaborative facilitation method used to solve complex problems, enable progress on a particular challenge, and promote a shared understanding
  • Web Accessibility: 
    • Ensuring Duke digital design, content, and development is available to all users